Steve Horrocks brings nearly 30 years of commercial and management experience in masterbatch and additives, primarily for the PET packaging sector. He has worked across the entire value chain—from resin suppliers to global brand owners. At Holland Colours, he leverages this expertise to introduce advanced additive technologies to recyclers, converters, and brand owners. His strong belief in PET as a highly sustainable packaging material fuels his commitment to advancing these innovations in the market.