Priya is a Unilever veteran having joined the organisation in 2008 as Head of Unilever MENA Corporate Communications. She has since evolved her role to include sustainability. Priya is passionate about using the power of collaboration to drive positive change. In 2016, she led the formation of the Advertising Business Group (ABG) - the region’s leading Ad & Marketing self-regulatory group with its 60+ members responsible for over 70% of the region’s ad spend - and has sat on its Board till earlier this year.

In Nov 2020, she led the launch of the UAE Chapter of the Unstereotype Alliance in partnership with UN Women, which she continues to lead. In Nov 2022 she was elected as the 1st Chair the Circular Packaging Association, and is currently a Board Member.

She leads the sustainability workgroup of the GCC Multinational Companies Business Group (MCBG) and sits on its Board. She is also a member of the UAE SDGs Council and has been recently appointed as a member of the UAE Circular Economy Policy Committee under the UAE Circular Economy Council which is Chaired by H.E. Abdulla Bin Touq Al Marri, Minister of Economy in the UAE.