A communications and corporate affairs professional, Priya brings extensive experience in driving collaborations to achieve positive business, social, and environmental outcomes, emphasizing purpose-led growth.

Her purpose is to use the power of communication and partnership to achieve change.

She is the Chair of the Circular Packaging Association.

In 2016 she led the set-up of the Advertising Business Group (ABG) – the region’s largest Advertising and Marketing self-regulatory group, who account for over 70% of the MENA regions advertising spend - and continues to sit on its Board.

In Nov. 2020 she led the set-up of the UAE Chapter of the Unstereotype Alliance, garnering her the recognition by Campaign Magazine as a ‘Marketing Game Changer - 2020’.

She is also a Board Member of the Multinational Companies Business Group (MCBG). In 2022 she attended the Cannes Lions International Festival of Creativity as a jury member of the Sustainable Development Goals Lions (SDG) Category.