Ashly Alex is the Director for Environmental Services at Imdaad LLC, and General Manager for FARZ, the Material Recovery Facility in Dubai. With more than 20 years of core expertise in the Middle East Waste Management Industry, which includes some iconic projects in the UAE, he is an advocate for Integrated Waste Management approach with focus on long-term viability through resource recovery and waste reduction. As a Mechanical Engineer with a master's degree in international business, and a member of CIWM, UK, he possesses proven track records in tailoring customized waste management plans, as well as developing city waste collection services, public health and infrastructure cleaning programs, alternate fuel from waste, and material recovery facilities. Actively involved in recycling initiatives, and environmental awareness campaigns, he promotes the implementation of best practices in the industry as he strongly believes in the key pillars of UAE’s vision for a sustainable future.