Kaunain Shahidi is a strategic thinker with over 20 years’ experience in packaging development and procurement. He has comprehensive understanding, knowledge, and practical exposure of broad packaging spectrum with expertise in packaging innovations, trends, and technologies. He regularly participates in various seminars and conferences to share his ideas on packaging, which he considers as fascinating and dynamic subject with an incredible and complicated future but having great potential for brands and business growth in the digitalized economy of 21st century.